Capstone Project

This capstone project demonstrates my ability to translate brand identity into a cohesive digital experience, combining branding strategy, visual design, and web development to create a professional brochure website for a small business.

INNER HARBOUR chocolate co.

Inner Harbour chocolate co. is a small-batch artisan chocolate brand based in Victoria, British Columbia. Inspired by the calm beauty and craftsmanship associated with the Inner Harbour, the brand focuses on creating thoughtfully made chocolate that highlights quality ingredients and simple, balanced flavours. The company emphasizes a careful and deliberate approach to chocolate making. Each bar begins with ethically sourced cacao, paired with carefully selected ingredients to create distinctive flavour combinations. The process values quality over quantity, reflecting the principles of small-batch production and artisanal craft. Inner Harbour chocolate co. aims to provide a chocolate experience that feels refined yet approachable. The brand identity is built around themes of simplicity, craftsmanship, and connection to place, drawing inspiration from Victoria’s coastal environment and relaxed pace. Through its products and visual identity, Inner Harbour Chocolate Co. celebrates the idea that well crafted chocolate can be both a small everyday pleasure and a meaningful culinary experience.

Fictional chocolate brand logo

I created logo for the brand.

Package

This is one of the package design.

Store signage

This is the store signage.

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